Our Colors

Color is an integral part of eSentire’s brand identity. Our brand colors play a crucial role in expressing who we are. This section outlines our primary and secondary color palettes, along with tinting rules, to ensure consistent application. Using our color palette reinforces brand cohesiveness and effectively communicates our identity to the audience.

Primary Colors

The primary colors are eSentire Blue, eSentire Cyan, and eSentire Navy.

Secondary Colors

Secondary colors are used as accents to enhance and complement the primary color palette.

Tinting Rules

In color theory, a tint is created by mixing a color with white to increase lightness. Each tint should increase in 10% increments.

eSentire Blue

eSentire Cyan

eSentire Purple

Mixing and Matching

Various combinations of the eSentire color palette can be mixed to create visual interest.

Our Dynamic Gradient

Gradients are primarily used for backgrounds, shapes, and image overlays to complement content. These primary dynamic mesh gradients should be prominently featured in brand materials, including tradeshow booths, marketing collateral, and digital assets.

Other approved gradients are used for eSentire sub-brands and any other initiatives—upon the approval of the Creative Director. They are meant to complement the primary color palette.

Application on Photos

When using the eSentire logo on photographic backgrounds, it’s essential to ensure the logo remains visible and unobstructed. Follow these steps for best results:

1. Select Your Photo

Choose a suitable photographic background that complements your content.

2. Convert to Black and White

Convert the photo from full color to black and white for enhanced contrast.

3. Apply a Color Overlay

Use a dark or light solid color overlay at 70-80% opacity to ensure the logo stands out.

4. Choose the Right Logo

Depending on the contrast, use either the main or inverse logo on top of the background image.