eSentire Brand System

MDR That Moves First.

One system for how eSentire looks, sounds, and moves. Logo, color, type, gradients, and Atlas the Octopus. The whole brand, in one place.

Explore the system → Download assets

The through-line

Everyone detects. eSentire closes the loop.

Every surface we make should carry the same operating idea. One continuous loop, always evolving.

Preempt Detect Respond Adapt Repeat
2,000+
Organizations protected
35+
Industries
300+
Integrations
25+
Years, since 2001

01 · Brand story & voice

We already saw you coming.

eSentire was inspired by the word Sentry. To stand guard. It is what we do 24 hours a day, 7 days a week, to protect your business operations.

We created the category of Managed Detection and Response. Today, Controlled Autonomy SecOps runs it. Agentic AI Operatives move at machine speed. Humans on the loop validate every action.

We stop threat actors in their tracks, disrupting attacks before they become business-disrupting events. Others claim it. We prove it.

Voice & vibe

Vigilant. Confident. Precise. A security operator who has seen things. Matter-of-fact, terse, action-oriented.

Declarative Operational Triads, often No hype No emoji

The tension-resolve rhythm

Attackers operate in continuous cycles. Defenders are stuck in reactive loops.
Who controls the pace, you or the attacker?
Alerts pile up. Analysts burn out.
Atlas moves first, at machine speed.
Building a SOC costs $1.76M and 18 months.
Or you can be live in days.

03 · Color

Deep navy field. Purple mid-tone. One hot magenta.

Click any swatch to copy its hex. Cyan is held in reserve, never the accent.

Primary

Secondary

Tint scales · 100 → 10

Approved combinations

Aa.NAVY · WHITE · MAGENTA
AaPURPLE · WHITE
AaMAGENTA · WHITE
AaPURPLE TINT · NAVY

04 · Typography

IBM Plex Sans carries it. IBM Plex Mono labels it.

IBM Plex Sans
Display · Headings · Body
Bold for display and H1. SemiBold for H2 and H3. Light for hero quotes. Sentence case throughout.
IBM Plex Mono
Eyebrows · CTAs · Attribution
Only for labels, set in caps with 0.10em to 0.20em tracking. Never for body copy.
Live specimen · edit the text
MDR That Moves First.

Tip: click the text to edit it live.

Type scale

H1 · 68PT LIGHTMDR That Moves First.
H2 · 48PT LIGHTSecuring the modern enterprise
H3 · 30PT MEDIUMControlled Autonomy SecOps
BODY · 22PTHumans on the loop validate every action.
EYEBROW · MONOThreat Response Unit

05 · Gradients

Navy to purple to magenta.

Feathered, never hard-stopped. Logo and text on gradients are white only.
Click a card to copy the token.

06 · Atlas the Octopus

Nature built it first.
Atlas built it for the SOC.

Eight semi-autonomous arms. One centralized brain. The only creature that solves Controlled Autonomy in biology.

Trait 01 / 06
Atlas the Octopus, eSentire's mascot
Central brain
Controlled Autonomy SecOps. Trust Conditions govern every autonomous action.

Biological → platform mapping · tap a trait

Usage rules

The mascot supports the wordmark. It never replaces it.
Fill matches surface. Navy or gradient on light. White on dark.
Keep it whole and upright. One approved pose. Give it room.
Don't pair the octopus with the magenta accent in one focal cluster.

Variants

Atlas, navy fill Navy · on light and gradient
Atlas, gradient fill Gradient · on light and dark
Atlas, white fill White · on dark
Atlas circle lockup Circle lockup · avatar

07 · Downloads

Grab what you need. Ship it on-brand.

Logo · Deep NavyDOWNLOAD → Logo · WhiteDOWNLOAD → AaIBM Plex SansDOWNLOAD → AaIBM Plex MonoDOWNLOAD →